Power Phrases
Power phrases are phrases or sayings that draw out emotion in the client and help them understand why they need this protection.
When mortgage protection is really needed most, it can’t be purchased at any price.
To buy mortgage protection you need the willingness to give up something today, so your family won’t have to give up everything tomorrow.
You would give your life for your children, so why not insure it for them.
Mortgage insurance is not an added obligation; it’s the best way to meet the obligations that you already have.
Losing a father is bad enough; inheriting a part time mom makes it worse.
I have never seen a widow complain about too much Life Insurance
Most insurance is “If” insurance, this insurance is “When” insurance.
When people reach retirement they are either very glad they have mortgage insurance or very sorry they don’t, there’s no in between.
Someday, somehow, someone will pay for this insurance. You can pay for it now out of your monthly income; it’s really affordable and permanent. Or your family will pay for it by all the things that they have to give up because they don’t have this insurance.
Life insurance is for the living. You don’t need life insurance because you’re going to die, but because somebody is going to live-and living takes money
A man’s widow is unprepared to live if he is unprepared to die
It costs so little to protect so much.
Your health buys insurance, money only pays for it.
Most investments ask for dollars and promise pennies; life insurance asks for pennies and promises dollars
Life insurance is the only plan that will guarantee you a known sum at an unknown time
If you are having a tough time getting by on your salary now, how well do you think your family will get by without it?
It costs less to solve the problem than to ignore it.
The premium is not the problem; the premium is the solution to the problem.
The Titanic was supposed to be unsinkable – but it still had lifeboats.
Mr. Prospect there are some decisions that a man makes with his wife and others that he makes for his wife, this is one that needs to be made for your wife.